James Cameron isn’t God? When Did This Happen?
Posted by Craig Kessler on August 27, 2009 at 2:30 am
This is a guest post from Nick. Check out more of his movie rants on Nick’s Movie Blog.
If you haven’t heard of Avatar
Young Adam dvd by now, you must live under a rock. It’s the long-awaited comeback of James Cameron, the director of the Oscar-winning Titanic. Nobody can really make out what this thing even revolves around; Cameron is keeping the movie under wraps. And a big bow. Like the Christmas present that was in your mom’s closet that you just weren’t able to reach. However, he released a few teaser stills that revealed damn near nothing and even launched an official website that once again showed nothing new. Later, he announced an event he called “Avatar Day”, a day when fanboys could flock to theaters to catch sixteen minutes (not fifteen, mind you, apparently acknowledging that extra minute is critical) of the movie in IMAX 3D. And to top it all off, the tickets were free. All you had to do was RSVP on AvatarMovie.com to ensure no confusion on August 17th. And so many people bought tickets that it crashed Fox’s servers.
The day before, August 20th, the official teaser trailer was released on Apple.com. I for one was impressed by the graphics. I thought that when the feature-length movie was released in December, it could be a visionary masterpiece. I guess that I was the only person who enjoyed the teaser since others called it an epic disappointment. Blog Critics says that the floating rocks scene “resemble(s) a scene from a Final Fantasy (video) game.” So fans were relying on the footage shown the next day to take their breath away and restore their faith in James Cameron. That footage opened to mixed reviews as well! John Young of EW.com said that compared to a homerun, the sixteen minutes was “more of a solid triple, but I honestly can’t say for sure.” A few weeks back, I talked about Avatar and how hype can completely kill a film. I wanted to write this article on this particular subject basically just to say “I told you so.” I enjoyed the teaser trailer a lot, and I forwarded it to my friends (who know absolutely nothing about Cameron’s latest) and they were all blown away too. So keep in mind from now until December 18th to only mildly expect the hype that Avatar holds. I had to look the release date up for the sci-fi on IMDb just now (the movie is up 1,100% in popularity this week) because I had forgotten. This will be huge, and I’m advising you to get ready.
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