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This Friday, August 14th, is the debut for the new Peter Jackson movie “District 9.” The film is directed by Neill Blomkamp with Jackson this time in a producer role.  The movie appears to be of the science fiction theme with a dose of action; aliens have crash landed on Earth, in Africa, and we are keeping them there for purposes of learning about them.  The trailer alludes to them wanting to leave, us not letting them leave, and some serious retaliation ensuing.  Click the “District 9″ link in Banter Radar West of Brooklyn movie download section to check out the trailer or see below.  Anyways, this movie has the makings to be a large-scale science fiction drama, but it is not being marketed like one.  Instead, the marketing campaign has been trying to capture some mystery, intrigue and uncertainty to what it’s really about.

When I walked to work about 4 weeks ago, I saw on a bus stop with the following billboard “Bus Stop, no aliens allowed” with a picture of a “red caution circle” over a picture of a drawing of an alien. It looked like this. Anyways, at first I thought to myself WTF.  What in the world could this be? I Twister divx went on the internet and learned that it was for the new movie “District 9.” I slowly began noticing more of these mysterious caution signs all over the city. However, they were all kept to relatively small scale ads; there were no mega billboards in Times Square. The more I noticed these, the more intrigued I was about this movie. The campaign is trying to make this movie be as realistic as possible; and for an alien movie? wow? Well, that is the angle they are taking.

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The trailer approach has also been that of a teaser. We typically see major science fiction movies, who rely so heavily on special effects and action, get these grandiose trailers, billboards, and buzz (i.e. “Independence Day”, “Armageddon”, and even “The Day After Tomorrow”).  This trailer barely shows a thing.  It is bizarre to me that this movie is taking the total opposite.  It reminded me of “Cloverfield Ladder 49 dvdrip The Guitar release

” in the way that both trailers maintained some element of mystery.  The tone of the “District 9″ trailer is more frightening and less cheesy than “Cloverfield,” but both are essentially capturing the same thing.  Additionally, there is very little sound to the new TV trailer spots creating an intense and thrilling set of images.

The original trailer is a montage of flashing words, quick glimpses of aliens jumping around, and the local African population displaying their displeasure and frustration towards the aliens during news interviews.  When I first saw the trailer, I thought movie was actually a documentary.  Check it out below.

The marketing approach this movie has taken is really a bit unorthodox.   It’s refreshing to see a new approach to marketing.  Rather than taking the typical large scale route with exploding bombs and insane action, this movie is aiming towards the more suspenseful and frightening path as it is creating a very realistic setting.   I think this campaign will be successful for the movie as word of mouth will turn into box office success.

Anticipate some water cooler conversation next Monday.  Are you seeing “District 9” this weekend?

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