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Avatar, director James Cameron’s 1 year $500 million dollar blockbuster movie of the century is only a few weeks away.  There has been a slow progress of hype and marketing leading up to the release that will take over the nation on December 18th.  Cameron has released teasers and now full length movie trailers that look fantastic.  It’s obvious that the visuals are going to be spectacular.  The marketing and advertising is on waves like never seen before, and the social media efforts have been stepped up as well.  Twitter has played a major role in driving word of mouth buzz for other movies, and the team behind Avatar is joining in the mayhem as well.

There already is an interactive trailer that gives users behind the scenes, interviews and more information about the actors and characters.  Now Facebook and MTV are teaming up to give users a live webcast on Facebook with the stud director James Cameron and Sam Worthington, the main actor.

The live webcast will be held on Facebook on Thursday, December 3rd at 3 PM ET.

This is a smart move by Fox studios as well as the partnership between MTV and Facebook.  More live webcasts are becoming the norm and the world has recently seen a few live concerts and announcements on various social networks.  This will add to the marketing outreach driving the attention to Avatar, something James Cameron is doing a great job of leading.  Fans will also have the opportunity to submit questions via the Facebook Fan Page, and selected questions will be presented to the director and cast.  Now this may practice may not be new, but I don’t think it’s ever been done with such a high profile director with such a big time movie.  I am looking forward to the webcast and think it’s an excellent way to drive buzz for the movie.  Not that it needs anymore buzz, I think everyone and their grandma know about this movie, but adding some interactive spice clearly can’t hurt.

What do you think of the live webcast?