1/30/10 Box Office Results: No January Competition for Cameron

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Seventh weekend. Avatar is #1 again. After covering this the past seven weeks, I have not much more to say other than James Cameron’s head must be enormous. It’s now the highest-grossing film worldwide, and according to Fox its domestic sum of $594.5 million will overtake Titanic’s $600.8 million haul by midweek. Buzz now is that it’s possibly going to win the Oscar for best picture; however I still believe that The Hurt Locker will take that award home. Director Kathryn Bigelow won the DGA award for directing Locker this week, and as film critic superstar Roger Ebert pointed out via Twitter, only six times in 60 years has the DGA ever given an award to a movie that hasn’t won best picture. Anyway, Avatar made $30 million this weekend.

Edge of Darkness, which was supposed to be Avatar’s first real competitor this month, grossed $17.1 million. That sure is a far cry away from Signs first weekend total of $60.1 million, Mel Gibson’s last movie in the starring role. Darkness will most likely not even touch Signs grand sum of $408.2 million. When in Rome, the Kristen Bell/Josh Duhamel vehicle about a New Yorker (Bell) who, after stealing pennies from a fountain in Rome is chased after by multiple lovers, managed $12.1 million. Impressive considering, but nowhere near director Mark Steven Johnson’s last two blockbusters Daredevil and Ghost Rider in their first weekends.

Disney’s The Tooth Fairy fell a steady 28.6% to fourth place with $10 million. Its domestic total is up to $26.1 million on a $48 million budget. Rounding out the top five is The Book of Eli, which dropped 44.3% with $8.8 million. The Hughes brothers’ apocalyptic tale now has a total of $74.4 million.

Out of the top five-

• Crazy Heart enjoyed a 66.3% increase in profits thanks to another expansion, grossing $2.3 million more. Its total is $6.6 million.
• Hue Rhodes directorial Saint John of Las Vegas opened with $22,400 on two screens. It enters expansion February 12^th.

Here are the box office results according to studio estimates Sunday:

1. 1. Avatar…$30 million
2. 2. Edge of Darkness…$17.1 million
3. 3. When in Rome…$12.1 million
4. 4. The Tooth Fairy…$10 million
5. 5. The Book of Eli…$8.8 million
6. 6. Legion (2010)…$6.8 million
7. 7. The Lovely Bones…$4.7 million
8. 8. Sherlock Holmes…$4.5 million
9. 9. Alvin and the Chipmunks: The Squeakquel…$4 million
10. 10. It’s Complicated…$3.7 million