Red Box is the latest victim to the pressures of Hollywood studio giant Warner Brothers.  The shark just ate the little fish of Red Box and is making them delay the rental of new movie releases to 28 days later in order for the studio to try to sell more DVD’s in that time period.  There have been rumors that Warner Brothers was going to force this type of deal with Red Box.  Warner Brothers already delayed new movie releases with Netflix.  The difference is Netflix is rapidly growing their online streaming movies and new releases is only about 30% of their movie rental service distributions.  Many people like myself use the service more to find older and more obscure titles.

Red Box fully relies on new releases and fans of the service love how the kiosks can be found at local stores they normally shop at, and for only $1.  Now with this deal, it will scare users away, really hurting the company big time.  This is total crap.  Warner Brothers is killing a quality and inexpensive service that customers love because it is trying to make more money by selling crappy DVD’s no one wants.  People are getting smarter, and with so many rental options, itunes, and illegally downloading movies, why pay the money to own a crappy movie you will watch once and never again?  Not worth it, DVD’s are dying.  The only DVD’s I don’t mind getting are the classics you find in the $4.99 section in Best Buy.  Other than that, I haven’t bought a new DVD in well over a year, and a lot of that has to do with Netflix.  This deal will not make me buy DVD’s again, and it won’t change Red Box customers minds either.  Sadly I wouldn’t be surprised if other Hollywood studios do the same type of deal.

Here’s what Warner Brothers had to say.

Warner Bros. Home Entertainment Group and redbox today announced a new multi-year distribution agreement that will make Warner Bros. new release DVD and Blu-ray titles available to redbox customers after a 28-day window. The agreement also marks the end of the lawsuit that redbox filed against Warner Home Video in August 2009.  Below is a copy of the press release with additional details.

What do you think of Warner Brothers bullying Red Box?