Why Netflix Heading Across the Pond Soon is Smart Business

Posted by Craig Kessler on May 2, 2010 at 4:30 pm

Why Netflix Heading Across the Pond Soon is Smart Business

I’ve spoken a lot about my favorite movie rental service Netflix recently, and that’s because I am a huge groupie of it, and right before I wrote this post I picked up my newest blu-ray title from my mailbox.  I like them more than 13 year old girls like Justin Beiber right now, and that’s saying a lot.  I make my selections online, have seen so many older movies,  documentaries I never would have, or the recent ones I just happened to have missed in theater.  Their huge selection of DVD’s and blu-ray titles both for movies and TV shows means an endless supply of rentals.  The recent addition of streaming video doesn’t hurt either and is a direction the company is moving more into both in the home on Xbox, PS3, and Wii and also on new platforms like the ipad and the upcoming new iphone.

Now Netflix is preparing to for international release.

A recent job posting on the Netflix job board suggests that this is true and this would be the perfect time for expansion.  The company has the right formula here in the US and has a huge market share.  Blockbuster is failing and closing stores throughout the country and Red Box is still a small player in the niche.  Netflix is on board to take over the world and with its formula for success will have the same success internationally as it does in the US.  I don’t see why success wouldn’t come easy and expect to hear the announcement as soon as all the details are finalized.  They have the capital for international expansion, a great reputation, and a great service, all things which will lead this move.  Look for this to happen soon, and I’m glad to hear that Netflix is continuing to expand.

Do you think Netflix is ready for International expansion?


Comments : 2 Comments | Topics : Movie Business, Netflix | Tags : ,

2 Comments

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