Not So Facebook Friendly
Posted by Nick Poyner on July 13, 2010 at 10:30 am
So they’re making a movie about Facebook; it was only a matter of time. At least it’s not Cats and Dogs 2. (Oh they’re making that too? Hm.) But the movie sounds like it’s about friendship, betrayal, success, money. All great things to make a movie about. I say “sounds” because both movie trailers to date have not offered a single video clip from the film. But still, I’m actually thinking this movie could be pretty good.
The Social Network stars Jesse Eisenberg as Facebook head honcho Mark Zuckerberg as well as Rashida Jones and newly announced Spiderman Andrew Garfield. (This kid could really go places.) I think Eisenberg is good for the leading role and it fits his personality, which can always be a good thing or a bad thing. So why today of all days do I bring up a movie like this?
It has been announced that The Social Network will not be allowed to use Facebook to market its film. Whaaaaaaaat? Now there are the people that would say Zuckerberg being portrayed in a negative light is the reason for this, but come on. Any publicity is good publicity right? I would have to imagine this guy has more money than he’ll ever need and hurting his ego isn’t exactly something the studio needs to worry about.
I don’t know the specs, but if I were Colombia, I would push a little harder to get those advertisements in there. Realistically, no one over thirty-five is super excited for this movie. The kids are the ones on Facebook, and the adults who would see this movie are too. In some ways the website is just a big free ad itself, but think of all the cool possibilities of advertising a movie about Facebook on the site itself. Status updates, photos, pages for the cast, etc. It would be a new step in viral marketing that only a movie like this could really do well. It would blend perfectly and the characters could become their own personalities before the movie opens.
If it’s Zuckerberg preventing this, I think he should lighten up and think about the next step. He is a pioneer, so why not let bygones be bygones and try something new. After all isn’t that what got him success in the first place?
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Good post, I agree in the name of open internet ‘The Social Network’ should be allowed to advertise on FB. However I read the script synopsis a while back and it does more then just shovel a little dirt on Zuckerberg and FB. Weather or not it’s true I can understand why they wouldn’t want it advertised on FB, it really dishes out the dirt.
‘The Social Network’ will be awesome though, you failed to mention that the film is directed by David Fincher which is both awesome and a huge evolution for him.
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