Every now and then a very low budget film comes out of nowhere to delight audiences nationwide.  Usually when we refer to a low budget more indie movie, we are thinking on the lines of The Hurt Locker, but that has a mega budget compared to Paranormal Activity.  Paranormal Activity was a uber-low budget film on the likes of Blair Witch projects and others.  It’s low budget look and feel with two unknown actors scared the crap out of millions worldwide, a journey that was pioneered from online buzz and word of mouth.

Utilizing social networks like Facebook and Twitter, the horror film made its mark on the industry, so much that the obvious sequel to reap in the rewards was called for.  Now the teaser trailer for Paranormal Activity 2 has been released.  A lot of people questioned whether the online viral buzz that helped spread the first movie, would work in the sequel.  I don’t think it matters if it does work, the movie already has a name and established brand, and fans of the first will now want to see it.  This movie will also bring in new viewers who missed the initial craze of the first one, and now don’t want to miss out a second time.

But that doesn’t mean the studio won’t try to rely on a bit of online word of mouth again.  With this teaser trailer, the audience barely sees anything, hence the tease factor.  It’s almost a copycat out of the J.J Abrams rulebook for building suspense, and I think it’s a good one.  Especially with horror movies.  I wasn’t that thrilled with the first movie, I didn’t really find it scary, but I will see the sequel when it comes out.  Even if it has more production and effects to it, I will end up going to the theaters to check it out, for no other reason than to see if they messed this one up as bad as they messed up Blair Witch 2.  And I don’t think they will, I think they see the dollars signs of the Saw franchise opposed to the bankruptcy that Blair Witch became.  I’m glad to see the studio is taking a chance and working on new ways to build buzz for the movie, and it’s definitely working.

Have you begun hearing news about Paranormal Activity 2 online?