127 Hours trailer is Cool but Tacky…here’s why
Posted by Nick Poyner on August 25, 2010 at 1:57 pm
The preview for Danny Boyle’s 127 Hours is now available to view here.
I want to see 127 Hours; I think it’s a great concept. James Franco plays the real life Aron Ralston who gets trapped under a boulder while mountain climbing. I believe the premise not only takes place within the mountain but also in his mind where he flashes back to all the people in his life who are important. Awesome.
The trailer does a great job of hardly showing anything from the film while still building hype. It has Franco riding along the mountains, meeting two girls, and doing cool rock climbing stuff that draws the viewer’s attention. Only at the end of the trailer do we even see him stuck under the boulder, trapped. Instead of a trailer, it comes across as a precursor to the movie. Like a, “Hey check this out and then see the movie.” And my response is, “Yes please.”
Completely beside the point, the trailer does one thing I have to deem awful. I’m riding through these mountains, on this bike with this guy. You got me. Cool music, beautiful scenery, great. But then, then, Danny Boyle’s ego or some lame push from the studio worried about attendance comes up. In the middle of this well executed preview, they not only have to remind you that Boyle directed it (which they should) but also have to remind you every other film he’s directed; a total mood killer. I understand something like “From Danny Boyle, the director of Slumdog Millionaire” and even throwing in another one of his movies. But it’s weird to focus so much on the director when trying to invest us in the story. I get it; Danny Boyle has made films before. But why not make a list? Why not even put it in the credits in parenthesis? You walk into the theater. Get your popcorn. Then you see the 20th Century Fox logo, then some other ones. And right at the beginning, “A Danny Boyle (Slumdog Millionaire, Millions, 28 Days Later…) picture.” Because it’s unnecessary. The audience knows or doesn’t know his work. Slumdog, yeah, remind people. He won an Oscar for it, but the rest is gratuitous.
I don’t know; it seems strange. It really bothered me and left me more uneasy about the picture (which I still will definitely go see.) Are they that focused on not letting people forget Boyle? Is Boyle not actually that good, but people know about Slumdog so they’ll definitely go see it?
Am I wrong here? Should all of a director’s films be put in their trailers from now on? From Steven Speilberg, the man who brought you Jaws, E.T., Raiders of the Lost Ark, Empire of the Sun, The Lost World: Jurassic Park…You get the idea. It’s ridiculous.
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