The viral marketing campaign behind Machete has generated a decent buzz for the film.  As I write this post, the trailer for the film just popped up on TV ending with Jessica Alba glaring her eyes while in the shower.  Not a bad way to catch the eye.  The film has been marketed just like Robert Rodriguez;s Grindhouse films, which were beyond atrocious I might add.  Rodriguez is also behind the camera for this film as well.  Danny Trejo, the meanest looking latino in the business, finally gets a starring role in a big feature film.   The movie also stars Jessica Alba, Steven Seagal, and Michelle Rodriguez.

Nick P wrote about the Narnia marketing campaign a few weeks back.  He explained how the new Narnia website is an example of how studios are using interactive websites to help generate a buzz for their films.  Machete is also another example of this.