Rise of the Planet of the Apes is the sequeled movie of the summer that is flying well below the radar. Overshadowed by the likes of Harry Potter, the Transformers and the many comic book movies (i.e. Green Lantern, Captain America, Thor), nobody is really talking about the next installment of the Planet of the Apes movies. The film stars quite a cast including the recently Oscar nominated (and Oscar host blunder) James Franco, the talented Andy Serkis (The Lord of the Rings), John Lithgow (Shrek), Brian Cox (Braveheart, Troy), and Draco Malfoy (I mean Tom Felton).It actually comes out this Friday, August 5th.

Nowadays it seems almost mainstream for a trailer to drop some jaws.  The latest Transformers trailer looked great, so did Green Lantern, and even Pirates seemed ok.  Yet, those films for the most part were disappointments.  Plenty of people went to see them, which could be attributed to solid marketing campaigns by studios and the effects driven trailers they put out, but that still doesn’t mean the films were actually good. Rise of the Planet of the Apes is another movie that has a pretty cool trailer. See Below

Despite a pretty cool trailer of effects, there is one thing that bothers me about the marketing behind this film.  The latest TV spot, a 30 second clip, ends with the slogan “it may be our world, but it’s their planet.” Huh? What does that even mean? That doesn’t even make sense. Not a smidgen of sense. The movie trailer guy, the guy with the coolest voice of all time, makes it sound as cool as he can but even he probably stopped and took a gander at those words sighing in disbelief.  They must have stole that slogan from a Steven Segal movie. No?

Now I must ask, is that the best FOX could do? Man o Man!  That’s like Disney putting a slogan for Pirates 4: On Stranger Tides – “He might be Jack Sparrow, but these tides are stranger.” Or Paramount putting out a slogan for Transformers: Dark of the Moon – “He might be Optimus, but can he transform in the dark.”  On a side note, I tore apart the internet for this clip but I failed to find it. For those who saw it on TV know what I mean.

The bulk of TV spots continues to hit the small screen all week up until the latest Apes movie hits theaters on Friday. And I continue to laugh each time I hear that line.