Posted by Alia Haddad on March 22, 2012 at 12:05 pm
For those of you who have been living in fear of summer blockbusters as of late, convinced that nothing good (no superb talent, no decent writing, no new plots) could come out of them, made clear by movies such as Transformers: Dark of the Moon, Indiana Jones and the Kingdom of the Crystal Skull, and Pirates of the Caribbean: On Stranger Tides, well have I got some great news for you! How can I be so sure that this is great news? Because, I am among this group of people. Every summer I cringe at the openings, thinking, “Is this really it?” and “Did summer blockbusters peak at Independence Day?” But now, I am, yes happy, but mostly relieved to report that the feeling of tingling that comes with the promotion of what looks to be shaping up as a fantastic blockbuster has started a-tingling once again.
And all it took to get this tingling back was one man’s decision to step behind the camera and try his hand at extra-terrestrial life once again. Yes, I am referring to Ridley Scott’s Prometheus, the movie that falls somewhere in between prequel, new series, and original movie, which somehow, someway harks back to Scott’s now idolized Alien, the part horror, part science fiction movie about a mining space ship and its crew who happen upon a planet of aliens. Sounds awesome? Yeah, well throw in the film’s cast made up of Noomi Rapace (of the original Girl with the Dragon Tattoo), Charlize Theron, Patrick Wilson, Michael Fassbender, and Guy Pearce and you got yourself a perfect blockbuster in the making!
And it also looks like I’m not the only person to feel this tingling, judging by Fox’s decision, as The Playlist reported, to put Prometheus‘s marketing campaign in full speed or 3rd gear or whatever other car metaphor works here. Following the online release of the full trailer this past weekend, Fox has now released two new photos (one above, one below) and a TV spot! Now, to be fair, this isn’t the full throttle marketing campaign that The Amazing Spider-Man has embarked on, but it’s something, especially because Prometheus is banking on the less-is-more approach. You know, that “let’s keep it mysterious” thing that most movies choose not to do. And because they are taking this route, the release of two photos and a TV spot become that much more exciting. And this is especially the case because the photos and clips look awesome, sublime, and typical Scott. And now, I can let out a breath of relief. It looks like Scott, and summer blockbusters everywhere, are back in the game! Hooray!
Look for Prometheus in theaters June 8th! Watch the TV Spot below the new picture: