Posted by Valentina Valentini on August 10, 2012 at 1:11 am
With so many ways to ‘get your content out there,’ and with the easiest being posting something on YouTube (although perhaps not the most lucrative), it’s no wonder all different sized production companies are jumping on the interactive web content train.
Ashton Kutcher’s Punk’d is soon getting a revamp online. Katalyst Network, the production company founded in 2000 by Kutcher and Jason Goldberg, has partnered with virtual media company and YouTube channel Machinima to produce a new show, Prank Lab. (Watch the first three episodes HERE.)
“The idea is to take the audience inside how you do these pranks so they become co-conspirators,” president of Katalyst Anthony Batt reported to TheWrap. “We’re going to allow them to comment on the action and we’re going to have our actors respond to the comments. That’s something you can’t do on television, and it allows the show to become more integrated into the audience’s world.”
If this first series and the new partnership with Machinima goes well, the viewers respond to Prank Lab, and most importantly participate, Katalyst could create spinoff shows involving the various pranksters, Batt reported.
Another show that has been on the lips of the web consumer-savvy community is Dirty Work – a dark comedy that stars Mary Lynn Rajskub (Chloe from 24) and Matt L. Jones (Badger from Breaking Bad) and follows the bloody misadventures of a crime-scene cleanup crew in Los Angeles.
This mastermind of an interactive web series comes from Fourth Wall Studios. The founders, Elan Lee, Jim Stewartson and Sean Stewart, were also the founders of 42 Entertainment – the firm that invented crazy ARGs (alternate reality games) like the “I Love Bees” campaign for Halo 2 and Nine Inch Nails’ viral coded message for “Year Zero.”
This series is meant to take the habit that us TV viewers are already doing (playing on our phones – i.e. second screen) and integrate it into their media platform. Let me tell you…it works. Check out the first three episodes on Fourth Wall’s proprietary site Rides.tv.
Lastly, and most recently, from the creators of AwkwardFamilyPhotos.com and the screenwriter of Not Another Teen Movie comes Squabbler.
Squabbler is an online video debate platform that allows web publishers, like CNN, MTV, TMZ, ESPN, and more, to engage their audience about the content being broadcast (pop culture, sports, politics, etc.) in video debate right within their websites.
With only a handful of campaigns up at the moment, Squabbler is looking to grow their online debate platform and is currently gearing up to take submissions for a cast of “squabblers.”
Now don’t think that just because you have a camera on your Mac that you’ll be one of these people. They, like these other interactive web platforms are looking to engage, not annoy. They want people who are funny, articulate and generally compelling in their delivery of their point of view in 30 seconds or less.
They are looking for potential cast members (16 and up) to submit a 30-second video debating any topic showing their passion and personality – unscripted, self-captured… and it’s paid! Visit www.squabbleropencall.com for more information.