Interview, Movie Marketing

Self Promotion (Now With More Sean Penn)

A lot of people hated it when Steve Carell went on the insanely funny “Between Two Ferns with Zack Galifianakis” to promote this year’s Date Night, but I thought it was brilliant. There are always commercials, trailers, and billboards everywhere; that’s pretty much a given for anything starring Carell. Actually, that’s the case for anyone [...]

Topics : Interview, Movie Marketing
Posted by : Nick Poyner on September 2, 2010

Machete Marketing

The viral marketing campaign behind Machete has generated a decent buzz for the film.  As I write this post, the trailer for the film just popped up on TV ending with Jessica Alba glaring her eyes while in the shower.  Not a bad way to catch the eye.  The film has been marketed just like [...]

Topics : Movie Marketing
Posted by : Matt Rosenberg on September 1, 2010

127 Hours trailer is Cool but Tacky…here’s why

The preview for Danny Boyle’s 127 Hours is now available to view here. I want to see 127 Hours; I think it’s a great concept. James Franco plays the real life Aron Ralston who gets trapped under a boulder while mountain climbing. I believe the premise not only takes place within the mountain but also [...]

Topics : Movie Marketing, Rants, Trailers
Posted by : Nick Poyner on August 25, 2010

Nice Guy Johnny gets distribution

Edward Burns’ latest film ‘Nice Guy Johnny,’ which premiered at the 2010 Tribeca Film Festival, will be released on October 26 via cable VOD, DVD, and iTunes. The film is a rom com with a bit more com than rom, and is definitely enjoyable.  It’s a light movie about a mid 20′s guy who considers [...]

Topics : Independent Movie, Movie Marketing, Tribeca Film Festival 2010
Posted by : Matt Rosenberg on August 20, 2010

Why the Let Me In Viral Marketing Campaign Fails

In 2008, this small Swedish vampire horror movie Let the Right One In came out of nowhere to break out and become an instant cult classic.  This movie got rave reviews and was known as the anti-Twilight, one of the reasons I loved it.  Of course as its popularity grew, Hollywood decided it wanted to [...]

Topics : Movie Marketing
Posted by : Craig Kessler on August 20, 2010

Do You Think Jennifer Aniston is a Destruction to our Society?

Jennifer Aniston is on of America’s sweethearts, earning praise from fans and critics alike, and warming the hearts of Americans throughout her career in both TV and in movies.  She is such a likeable woman (and incredibly hot to boot).  She is one of the few remaining female leads who can sell a ticket on [...]

Topics : Movie Marketing, Movie News
Posted by : Craig Kessler on August 17, 2010

The Marketing of the Chronicles of Narnia: The Voyage of the Dawn Trader

The Chronicles of Narnia: The Voyage of the Dawn Treader, now a Fox production, has launched a new, viral marketing campaign.  It is good to see a marketing campaign do something a bit different. Over at the film’s website you can navigate your way through the sea, just as in the film. For the time being, Magician’s Island is [...]

Topics : Movie Marketing
Posted by : Nick Poyner on August 13, 2010

Why Step Up 3D Could be a Surprise Summer Hit

Step Up (which released August 6th) has slowly made itself a franchise over the past few years, combining urban dance and teen romance story lines which has edged out its own little mark in the industry, proving to be a success.  Now personally I haven’t seen any of the movies, and don’t plan on it [...]

Topics : Movie Marketing
Posted by : Matt Rosenberg on August 10, 2010

Netflix-Ay Comes to Canada-Ay

Netflix is finally making the transition to new audiences and finally is expanding their service as well as their movie and tv streaming service to our neighbors up north in good old Canada.  We have talked about possible international expansion in the past, mainly across the pond over in Europe, but it seems that the [...]

Topics : Movie Marketing
Posted by : Craig Kessler on August 3, 2010

Check Out Rotten Tomatoes Movie Reviews on itunes

Rotten Tomatoes has allowed users to act as critics reviewing their favorite and least favorite movies for the world to see since 1998.  Earlier Rotten Tomatoes was bought out by Flixster.  Critics and wannabe critics alike rate their movies both positively and negatively and it gets turned into a percentage for all to see.  This [...]

Topics : Movie Marketing, Movie News
Posted by : Craig Kessler on July 27, 2010

Xbox Live and Movietickets.com Partner up in New Deal

Movietickets.com and xbox360 made a deal so the online movie ticketing service can be provided to xbox360 live users in the US.  This is another partnership deal between a gaming system and a movie related service.  The gaming systems are becoming more and more entertainment super systems where you can handle many multimedia functions and [...]

Topics : Movie Marketing
Posted by : Craig Kessler on July 23, 2010

Financial Success of Pixar Throughout the Years

Toy Story 3 is a few weeks old now, but still one of the best movies of the year, maybe the best (although Inception may have taken that over).  Pixar in its existence is still a baby, and with the release of Toy Story back in the early 90′s helped revolutionize the new way of [...]

Topics : Movie Marketing
Posted by : Craig Kessler on July 21, 2010

Not So Facebook Friendly

So they’re making a movie about Facebook; it was only a matter of time.  At least it’s not Cats and Dogs 2. (Oh they’re making that too? Hm.)  But the movie sounds like it’s about friendship, betrayal, success, money.  All great things to make a movie about.  I say “sounds” because both movie trailers to [...]

Topics : Facebook, Movie Marketing
Posted by : Nick Poyner on July 13, 2010

Paranormal Activity 2 Trailer gets Pulled from Theaters

Recently I wrote about how Paranormal Activity released their teaser trailer for the sequel and have begun another campaign to push word of mouth of the new movie.  Well that is continuing more so, and it looks like they are taking things to the next level to get people talking about it all over the [...]

Topics : Movie Marketing
Posted by : Craig Kessler on July 9, 2010

Paranormal Activity 2 Teaser Begins Online Buzz

Every now and then a very low budget film comes out of nowhere to delight audiences nationwide.  Usually when we refer to a low budget more indie movie, we are thinking on the lines of The Hurt Locker, but that has a mega budget compared to Paranormal Activity.  Paranormal Activity was a uber-low budget film [...]

Topics : Movie Marketing
Posted by : Craig Kessler on July 6, 2010

Syfy Sponsors America’s First Outdoor Digital 3D Screening

Syfy will be sponsoring the Brooklyn Bridge Park, Movies With A View series, for the third consecutive year.   In addition to making it possible for the Brooklyn Bridge Park Conservancy to bring the beloved annual series to New Yorkers, this year Syfy will take it one step further by hosting America’s first ever outdoor Real [...]

Topics : Movie Business, Movie Experience, Movie Marketing, Movie News
Posted by : Matt Rosenberg on June 29, 2010

Paramount Allows New Release Rentals on Redbox

Source: Flickr Studios have recently taken a stand against the hot new kids on the block movie rental services like Netflix and Redbox.  They say screw the customer, bottom line is all that counts, even with a dying service and product that is not primed for the future.  DVD purchases have been decreasing over the [...]

Topics : Movie Marketing, Movie News, Netflix
Posted by : Craig Kessler on June 17, 2010

J.J. Abrams Deceiving All with New Trailer for Super 8

J.J. Abrams took the country by storm with his 2008 science fiction first person camera hit Cloverfield.  This movie was like nothing I’ve seen before.  It consisted of a Godzilla like creature but shot in the first person point of view of a minor character who runs around the whole time with a hand held [...]

Topics : Movie Marketing
Posted by : Craig Kessler on May 19, 2010

Toy Story 3 Using Vintage Viral Videos to Stir the Online Buzz

Movie studios are utilizing online video in ways like never before to try to create the new video that will gain viral buzz and be shared around the internet like that third line cheerleader who got passed around the football team as a way to try to fit in with the popular girls.  With users [...]

Topics : Movie Marketing
Posted by : Craig Kessler on May 13, 2010

Flicktweets Relaunching with New iphone App

Twitter is the new Google when it comes to finding up to date news.  I find out all of my information on Twitter before any real news source.  Even when the Michael Jackson death news broke out, it hit Twitter before I checked out CNN.com.  The same can be said about movies, and I typically [...]

Topics : Movie Marketing, Movie News
Posted by : Craig Kessler on April 27, 2010