Live Streaming Movie Premieres Allow Fans to Walk the Red Carpet
Posted by Craig Kessler on February 26, 2010 at 2:30 am

Hollywood studios are always looking for the next place to reach out to in order to gain awareness for their movies. Movies not only rely on reviews, but word of mouth buzz to gain traction which could lead to ticket sales for their movies. With social media, the doors are more open than ever for studios to become creative with online strategy to attract fans and help spread the word about their movies. The potential reach is limitless, and now studios are beginning online campaigns months prior to the release of a movie.
Alice in Wonderland the upcoming 3D blockbuster starring Johnny Depp, Anne Hathaway, and directed by the amazing and quirky Tim Burton comes out next Friday on March 5th. Disney has spent months pushing this movie online and engaging fans with their Alice and Wonderland Facebook Fan Page and more. Recently they just had their movie premiere in London on February 25th and live streamed the event to the world.
A few movies like Avatar have used live streaming techniques with their promotions, and this method which currently can be seen as a trend, will slowly become the standard. Live streaming a premiere is a great way for a movie studio to give a fan a personal front and center red carpet experience right from their home computer. It allows fans the opportunity to be part of the major event and see their favorite actors and actresses live, really making them fully part of the event. While watching the premiere through the Alice and Wonderland Facebook Page, fans also had the opportunity to connect in real time with other fans about the live events going on, making this a special and interactive event.
This strategy is a great way for studios to allow fans access which will only help spread the viral buzz for the movie, and likely lead to increased sales. Expect to see this become the norm for all big movie releases in the future.
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